I knew that my friend Franky did at one time grow this particular plant, so I gave him a call. It turns out that he had 106 plants available, and was eager to move some of them, he quoted me $ 10.00 each, balled burlap. I called my client and told him that I found good plants at a lower price, and that I could deliver and plant them for $ 22.00 per plant, which is exactly half that of others had quoted. He was delighted, and I did the job. In fact, he actually asked to install additional plants while I was there.
This is actually an example of a simple but great marketing plan. Pay attention to the way I went out and found new business at a time of year when things are normally slow, and not only did I make $ 1,148.00, my friend Franky also made $ 1,060.00. Because I chose to keep me out of the rat race of landscaping new homes development, I went after a market that was more of an impulsive type of market. A new development landscape of the house is almost a necessity, since new homes are not shrubs or grass. Not only that, many housing developments actually require people to have their design made into a number of months from the moment they enter their new homes. Therefore, when the house is done, people are eager to get it landscaped.
Since I was not in this market, and most impulsive gardening decisions are made in the spring, my business in general has slowed over the summer months very hot. So one year I decided to do some test marketing to see if I could work together during the summer.
I decided to do a test mailing to 350 owners in an area where I knew people could afford landscaping services, but are not very rich. I sent a letter to these 350 houses, and the letter basically said that I could help them in any landscaping project that needed done, and because my business was slow during the summer, I could give them a really fair price.
Of the 350 people who received the letter 3 called me. I immediately sold two jobs, and the third job was still open to discussion. On one of the first two jobs I made about $ 350. and the other, I made about $ 700. That's the bottom line. That's how I have to keep. Since sending costs less than $ 175., My immediate profit on shipping was $ 875. Not bad considering it was only a part-time business for me. But do not forget that third caller. I had not met that person yet.
The reason he called because he happened to have a building of the unit 60 in the Cleveland area, and he needed trees or shrubs planted around the parking lot. The architect suggested he had worked with Taxus hicksi, which is an evergreen that is easily cut and maintained at a certain size. However, all the landscapers he had spoken with Cleveland wanted about $ 44.00 each to install these plants. Although a fair price, which amounted to $ 4,664.00 because he needed 106 plants.
He contacted me because he hoped I could find a less expensive plant to use. After visiting the site I realized that Taxus hicksi was actually the best choice for this situation, so I told him I'd see if I could get a better price on the plants. I have shown in a large catalog that the wholesale price was $ 22.00 per plant, but said I could maybe find another source.
3 guys I hired to help me do the work, and we did in a day. After paying for the plants, and paid for my help, I made $ 1148.00 on this a day job. My client was so happy with the work we have done what he asked me to come back next week and do another $ 700.00 value work. I made another $ 350.00 The following spring he hired me to re-landscape an old house he had bought, and I made another $ 600.00. VSLCreator COUPON CODE
This is actually an example of a simple but great marketing plan. Pay attention to the way I went out and found new business at a time of year when things are normally slow, and not only did I make $ 1,148.00, my friend Franky also made $ 1,060.00. Because I chose to keep me out of the rat race of landscaping new homes development, I went after a market that was more of an impulsive type of market. A new development landscape of the house is almost a necessity, since new homes are not shrubs or grass. Not only that, many housing developments actually require people to have their design made into a number of months from the moment they enter their new homes. Therefore, when the house is done, people are eager to get it landscaped.
Since I was not in this market, and most impulsive gardening decisions are made in the spring, my business in general has slowed over the summer months very hot. So one year I decided to do some test marketing to see if I could work together during the summer.
I decided to do a test mailing to 350 owners in an area where I knew people could afford landscaping services, but are not very rich. I sent a letter to these 350 houses, and the letter basically said that I could help them in any landscaping project that needed done, and because my business was slow during the summer, I could give them a really fair price.
Of the 350 people who received the letter 3 called me. I immediately sold two jobs, and the third job was still open to discussion. On one of the first two jobs I made about $ 350. and the other, I made about $ 700. That's the bottom line. That's how I have to keep. Since sending costs less than $ 175., My immediate profit on shipping was $ 875. Not bad considering it was only a part-time business for me. But do not forget that third caller. I had not met that person yet.
The reason he called because he happened to have a building of the unit 60 in the Cleveland area, and he needed trees or shrubs planted around the parking lot. The architect suggested he had worked with Taxus hicksi, which is an evergreen that is easily cut and maintained at a certain size. However, all the landscapers he had spoken with Cleveland wanted about $ 44.00 each to install these plants. Although a fair price, which amounted to $ 4,664.00 because he needed 106 plants.
He contacted me because he hoped I could find a less expensive plant to use. After visiting the site I realized that Taxus hicksi was actually the best choice for this situation, so I told him I'd see if I could get a better price on the plants. I have shown in a large catalog that the wholesale price was $ 22.00 per plant, but said I could maybe find another source.
3 guys I hired to help me do the work, and we did in a day. After paying for the plants, and paid for my help, I made $ 1148.00 on this a day job. My client was so happy with the work we have done what he asked me to come back next week and do another $ 700.00 value work. I made another $ 350.00 The following spring he hired me to re-landscape an old house he had bought, and I made another $ 600.00. VSLCreator COUPON CODE
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